By J.D. Reed/Reported by Wendy Cole

Look very carefully. Now look again. Check out the curves and even the shadows. The swanky shimmer. The come-hither slither of a pose. In this week's cover story, TV Guide may have wanted to puff up the incredible shrinking Oprah Winfrey as the richest woman on television, but she didn't have a thing to wear. Not to worry. Just borrow a Bob Mackie original (1978) from actress-dancer Ann-Margret. Better yet, borrow Ann-Margret. "I'm not sure what to think," says the bemused, besequined bombshell. "I've been on the cover of TV Guide four times, but never without my head." As for Oprah, maybe it's time to give up that liquid diet: she seems to have lost more than she bargained for.